insight

Water saving is all we do. This makes us specialists in our industry, turning a passion to help our environment into a viable and successful commercial business. Our specialism defines our experience. Since we started in 2007, we have continuously strived to introduce the notion of water saving to new customers via a variety of different channels and media.



2007

Save Water Save Money launches its unique website shop which today is the largest of its kind in the UK. Our single-minded proposition allows customers to engage in water efficiency at every level, whether to purchase a simple sand timer to help them spend less time in ––the shower or a complete bathroom suite to make their home beautiful.

And seven years later, we launch our bespoke range of water saving products specifically for small businesses. We receive more almost 2,000,000 unique visits every year from customers who want to engage in water efficiency. And we have a cleaned email database of more than 400,000 engaged customers.

Save Water Save Money launches its unique website shop
2008

We launch a promotional partnership with First News (Children’s Journal) and X-Factor finalists Same Difference. Save Water Save Money’s ‘Same Difference’ campaign set out to popularise water efficiency among school kids at a national level. This campaign won the Environment Agency’s Gold Award in the Water Shout Awards, 2009. We delivered a water-saving campaign to a readership of 750,000 children aged 7-14 years and teachers at 30,000 schools nationwide.

We launch a promotional partnership with First News
2009

We partner with energy giant E.ON plc to promote the Neoperl ShowerSave device to British homeowners as part of the Carbon Emissions Reduction Target (CERTs) scheme, bringing together 19 of Britain’s 22 Water Companies to reach their domestic customers. We delivered E.ON water saving packs through 20 Water Companies.

We partner with energy giant E.ON
2010

Save Water Save Money launches a comprehensive programme to recruit and engage customers, source and innovate low cost, easy-to-fit water saving devices, qualify each individual customer, fulfil bespoke orders and accurately report on activity to Water Company clients. We deliver over 1,000 free devices every day.

Save Water Save Money launches a comprehensive programme to recruit and engage customers
2011

Following research conducted together with the British Dental Health Foundation, we launch our very own ToothyTimer to encourage kids to turn off the tap while brushing their teeth. The following year, we bring together 19 Water Companies to support the British Dental Health Foundation’s National Smile Month with our Turn Off The Tap message. We delivered water saving messaging to more than 4 million people, with sales of ToothyTimer reaching more than 250,000.

We launch our very own ToothyTimer to encourage kids to turn off the tap while brushing their teeth.
2012

Working with the Energy Saving Trust, Sustainable Homes and many of the UK’s Water Companies, we launch the ‘Sustainable Communities Partnership’, an initiative which brings Housing Associations and Water Companies together to offer cutting-edge water and energy saving devices to those living in social housing, thereby helping to mitigate the effects of fuel poverty. We have delivered more than 1,000,000 litres in savings with our CombiSmart device and additional free water saving products.

we launch the ‘Sustainable Communities Partnership’
2013

SaveWaterSaveMoney’s ‘Wonderful Water’ photo competition in association with Waitrose, The Gorilla Organization, Digital Photography Magazine and Photography for Beginners Magazine offered the opportunity to win tickets to the 2013 Hope4Apes charity dinner hosted by Sir David Attenborough. We delivered high profile awareness and more than 1,600 photograph entries.

SaveWaterSaveMoney’s ‘Wonderful Water’ photo competition in association with Waitrose

Also released in 2013, Save Water Save Money co-sponsored the largest ever review of domestic water use in the UK involving some 86,000 households along with the Energy Saving Trust, Proctor & Gamble, Thames Water, DEFRA and the Consumer Council for Water.

Save Water Save Money co-sponsored the largest ever review of domestic water use in the UK
2014

We launch our Zoo in the Loo range of communications’ materials and water saving products, designed to bring water efficiency into a mainstream retail environment and promote water saving through humour and a down-to-earth approach. We delivered a 30% reduction in water consumption at a leisure centre over a six-month period.

We launch our Zoo in the Loo range
2015

We launch our end-to-end Home Audit programme with four Water Companies, acquiring and engaging customers through multiple channels and media to book their appointments. We are launching our Business Audit programme in 2016 with initially two Water Companies. We expect to deliver up to 250,000 home audits by 2020.

We launch our end-to-end Home Audit programme with four Water Companies